Resume | the-michelle-wong

San Carlos Flight Center

Planned and promoted events for nearly 400 real estate agents including bi-weekly team meetings, a community volunteer day, an annual Legal Update Seminar, and a company BBQ
Built and delivered strategic marketing programs to prospective, new and experienced realtors by creating desired resources and methodically targeting outreach to prospects at different stages of the career shift (e.g. test preparation classes for people who registered for the exam)
Boosted productivity of and referrals from new agents by reforming and improving the onboarding experience with a New Agent Orientation, “Get Started Guide,” and formal enrollment process into Mentorship and Productivity Coaching programs

ACHIEVEMENT HIGHLIGHTS

Consistently exceeded goal of recruiting 10 new agents per month, 47% more than the previous year and double the regional and international average during the same period of time
Organized a pipeline of over 250 prospective new agents and established follow-up protocols
Elevated retention with 25% of new agents enrolled in trainings aimed to increase agent sales

Owned and managed all aspects of three annual high-end events and two new fundraisers including facilitating planning meetings and establishing strategy, workflow, and timelines
Oversaw development, timeline, and distribution of marketing materials including creation and maintenance of websites; composition of e-mail and social media content; design and distribution of solicitation materials; and fulfillment of orders, requests, and approvals
Served as main point of contact for and managed relationship with vendors, venues, caterers, host committees (sales team), and sponsors including executing sponsorship contracts
Tracked and reconciled event budgets and worked with finance on coding and reporting
Directed all on-site logistics from packing and delivering of event supplies to training event staff

ACHIEVEMENT HIGHLIGHTS

Boosted internal event revenue by 30% with record-breaking net proceeds at the annual wine tasting and the most successful inaugural 5k walk event in the national organization’s history
Secured Royal Caribbean as the chapter’s first multi-event and multi-region sponsor
Implemented cultivation plan to generate repeat or additional support from event donors

Managed all aspects of fundraising operations, including devising a development plan, tracking relationships and deadlines, and reporting revenue to c-level Board of Directors
Produced and publicized two national events by coordinating a year-round and nationwide print, online, and social media marketing plan; mobilizing and equipping national and regional leadership to solicit corporate sponsors; forging promotional partnerships to distribute press release and share social media content; and managing logistics including three-night travel and accommodations for 45 children (age 9-11) and chaperones from 15 cities
Launched coordinated individual giving campaign via e-mail newsletters, social media, an online store, cause-marketing partnerships, and a corporate-sponsored televised commercial
Composed and presented custom proposals for prospective corporate funders

ACHIEVEMENT HIGHLIGHTS

Extended regional partnerships with Michelle Obama’s Let’s Move campaign, Google, and PBS
Increased revenue of annual benefit show by 25% while reducing event expenses by 20%
Generated four million media impressions for multi-city Guinness World Record attempt
Mobilized social media supporters to win an online voter-driven fundraising competition

Cultivated and maintained partnerships with private sector, public, and not-for-profit organization professionals that serve as worksite mentors to over 1,000 high school interns
Directed three simultaneous employment programs that provided paid internships for low-income and under-resourced young adults between the ages of 14-25
Orchestrated engagement events to expand the network of program donors and supporters including: career day, career panels discussions, and ice-cream fundraiser
Trained and coordinated a team of twelve direct-service staff from a collaborative of subcontractors with program policies and operations, including use of salesforce.com
Recruited new donors, volunteers and partners at local merchant association and philanthropic organization meetings and via radio broadcast and print publications

Devised a systematic outreach strategy and organized a team that established a contact base of over 100,000 target clients across 28 different industries for upcoming campaign
Launched marketing approach for the sale of the “Meth Inside Out” DVD Series, constructed contact base of over 40,000 prospects and generated $30,000+ DVD sales through networking at conventions, presentations, cold calls, and e-newsletter campaigns